It is typically created by women for women and is distinct from homoerotic media marketed to gay men, but it does also attract a male audience and can be produced by male creators. Yaoi ( / ˈ j aʊ i/ Japanese: やおい ), also known by the wasei-eigo construction boys' love ( ボーイズ ラブ, bōizu rabu) and its abbreviation BL ( ビーエル, bīeru), is a genre of fictional media originating in Japan that features homoerotic relationships between male characters.
The svelte, semi- androgynous physical features of the characters are typical of bishōnen (literally 'beautiful boys') common in yaoi media.